Remington Airvive
Breathe Life into Every Look
Remington engaged us to launch their new AIRvive™ collection into the New Zealand market-a premium range of styling tools combining Ionic Air Technology and heat-activated micro-conditioners to deliver frizz-free, long-lasting results across curling, straightening and drying.
Situation
The objective was to introduce the collection to engaged, relevant audiences through trusted creator voices, driving product awareness and purchase consideration. With a Mother's Day gifting moment on the horizon, timing was everything.
Strategy
We curated an intimate salon experience, inviting 23 key opinion leaders to Una Hair Salon for an exclusive wash and style session. Professional hairstylists worked with each guest one-on-one, using the AIRvive™ range to style their hair while sharing tips and tricks on how to get the most from each tool-creating a naturally content-rich environment that felt premium, personal and authentic.
Each guest left with two AIRvive™ stylers to take home, extending the campaign well beyond the event itself. This gifting mechanic proved powerful, generating a second wave of organic at-home content as creators incorporated the tools into their everyday routines and shared results with their audiences.
The campaign took on a life of its own. Creators produced in-salon launch content, at-home styling tutorials, and several took the initiative to run their own giveaways-amplifying reach and driving further engagement independently. The Mother's Day gifting angle wove naturally through the content, positioning the AIRvive™ collection as a standout gift choice at a key retail moment.
@jeanniegrace_ Weekday event I almost missed but so glad I didn’t. Remington AIRvive in the prettiest dusky purple 🪻 Anti-frizz, smoother styling, and a rotating wand that does the work for you, (might finally help me figure out what direction to curl my hair in). @Remington® AU & NZ @TheGeneralistPR #nz #remington #hairtok #hairtools ♬ Acquired Style Morning Routine - 314pies
SERVICES PROVIDED:
• Campaign Strategy and Concept Development
• KOL Identification, Outreach and Guest Management
• Venue and Salon Partnership
• Event Production and On-Site Coordination
• Event Styling
• Product Gifting and Fulfilment
• Content Monitoring, Reporting and Analysis
RESULT:
The campaign generated 122 pieces of content across in-salon and at-home settings, achieving a reach of 1.4 million and 7.8 million impressions. Engagement was high across the board, buoyed further by creator-led giveaways that extended organic awareness beyond the initial seeding. The campaign delivered a return of 20x the campaign investment - a result that speaks to both the quality of the creator selection and the strength of the product experience at its core.
@redtrinity1 I recently attended a @Remington® AU & NZ event showcasing their new AIRVive hair tools. I got to take home the 2-in-1 Air styler and have to say it gives the most beautiful sleek finish Kindly gifted #redtrinity #remingtonairvive #remington #hairstylingtool #gifted ♬ Moment Of Reflection - Jhonatan Rodrigues & Piano Sky & Dee Piano