Media Buying

Here at The Generalist PR, we work hard to streamline our clients’ media presence across PR and advertising.

We will take the hassle out of dealing with sales reps and agencies, let us do the work for you.
We have extensive experience in radio so we know what works and how to get the best bang for your buck.

We will secure premium ad space at competitive rates and target the key mediums and publications to achieve the best exposure for your brand.
In the past, we have booked radio, billboards, bus backs, and digital campaigns. We have also booked Television for our clients.

Case Study

m̈yrkl

We undertook the launch of m̈yrkl into New Zealand - using a combination of paid advertising and PR placements to ensure the product arrived in everyone's hands and was seen and heard across Auckland.

• Bus Backs over a 2–3-month period
• George FM promotion on air
• Commercials on George FM and The Edge over a 2-month period
• Herald takeover – 4x weeks
• PR campaign – 2 months

  • Radio station George FM gave their listeners in Auckland a chance to win tickets to the NZ Summer Festival of their choice, along with a m̈yrkl prize pack. Across a two-week period, trailers ran, encouraging listeners to listen out for the market sound effect across the day that could happen any time. This was executed via a daily local announcer liner whilst integrating m̈yrkl messages into the breaks.

    A mixture of promo trailers and listeners was used to promote this campaign.

    We also ran commercials on The Edge and George FM

    Bus Backs
    We took 15 buses in Auckland and promoted m̈yrkl throughout key bus routes, we ran this campaign on bus backs for a 3 month period.

    Herald Takeover
    Over a 3 week period we ran a Herald takeover promoting m̈yrkl, with a link to Chemist Warehouse.

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