Influencer PR
The Generalist PR is one of New Zealand's largest PR companies, we spend a lot of time building relationships.
Using our comprehensive database, we carefully select influencers who best match your brand’s ethos and ensure your product ends up in their hands. Influencers, celebrity seeding, and endorsements can work to lift or cement the profile of your product rapidly.
Case Study
Influencer Event
A VERY BRITISH DAY OUT
10 Influencers were invited to join us for lunch at a British Pub in Britomart called THE BRIT.
• Influencers were picked up in a black cab with a Colman's decal on the side of the door and a Colman’s Mustard station set up in the Car.
• Driven to the event location in Britomart - British Pub
• Influencer were provided a lunch consisting of sandwiches, hot dogs, and hamburgers.
• A spokesperson from Colmans spoke on the day about the heritage of Colman's and the original range.
The Butcher’s Cellar
The aim of this campaign was to showcase The Butcher’s Cellar range of Australian wines that have been developed to perfectly match your favourite cuts of meat.
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The kit contents were carefully curated to encourage beautifully styled content, in which influencers were invited to experience the perfect pairing of a beautiful piece of Rib Eye supplied by the gourmet butcher Neat Meat and enjoy it with The Butcher’s Cellar 2021 Shiraz wine.
30 media kits total were sent out to the media. Five being sent to print and digital media and 25 to a mix of top-tier creators across Instagram and TikTok for some beautifully styled content to be created.
Media received for this campaign:
Unique Reach 399,621
Total engagement 4,347,039
