Consumer PR
The Generalist PR will work with you to find angles and possibilities for placements.
From product placement and editorial opportunities to television or radio appearances,
we work to find unique and dynamic ways to present your product to the media.
Case Study
Dancing Sands Gin
The aim of this campaign was to boast Dancing Sands as a premium gin, whilst showcasing the new sustainable recycled glass packaging made right here in NZ.
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To achieve this we conducted one month of influencer send-outs and one month of print reach-outs. We sent to 30 influencers, asking them to create a drink of their choice with the Dancing Sands Dry Gin in their favourite place.
We approached a range of lifestyle magazines and proposed a lifestyle pitch on Dancing Sands. Communicating the sustainability of the Dancing Sands Dry Gin bottle, and the statistics of the changes that this new packaging makes on the environment.
